Responsive web design – why it is important for your online presence?

The world of internet and websites are changing every day. To make sure you keep up with the pace it is important to have up-to-date knowledge and make necessary changes to your website. There was a time when people used to put most of their focus on good, user-friendly designs but these days only having a great looking site is not going to help you. There is more than just a good design that attracts the users these days and one of them is certainly a responsive design.

What is Responsive Design?
It’s nothing but an advanced level of designing that enables a website to adjust its design according to the device. To explain, it allows a mobile user to view the website in a slim, less wide screen but it offers the same level of experience compared to any user viewing the website on a desktop browser.

Why is it so important?
If you research well you will see that over the course of the last 10 years, Smartphone users have increased a lot compared to the laptop and desktop users. So, it is more likely that a person viewing your website will be using a Smartphone rather than a desktop or laptop browser. Hence, it is the need of the hour that you build your website in a way that it looks perfect on mobile browsers as well. Unless you do this, it might so happen that you will lose some of your important and potential users. On the other hand, having a responsive website will let you reach that specific part of your audience that prefers to use a mobile phone rather than computers. In turn, this will improve your online presence and value in the market. 

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